California Legal Marketing · Compliance-First

Win the clients. Survive the State Bar.

Strategy-driven social media, websites, SEO and local search for California law firms — every post, page and campaign built for attorney-advertising compliance from day one.

Under SB 37, ads that may not comply can carry statutory damages of $5,000–$100,000 per unique advertisement — but only after a complaint, an adverse State Bar finding, and a failure to withdraw the ad.

New for 2026: California's SB 37 makes nearly everything your firm publishes an “advertisement.” Audit my website for $350 →
02 — The SB 37 Era

The rules changed on January 1, 2026.

SB 37 rewrote California's attorney-advertising law. Social posts, newsletters, even DMs now count as ads — and the State Bar has real teeth.

Courthouse columns in deep green light
Enforcement is real now
$5,000–$100,000
Statutory damages per unique advertisement — or three times actual damages, whichever is greater — if a non-compliant ad isn't withdrawn after a complaint and an adverse State Bar finding.
72 hours
To take down an electronic ad the State Bar has found non-compliant on substantial evidence of a violation.
21 days
For the State Bar to weigh the evidence once a complaint is escalated — and anyone can file one, including your competitors.
$350 flat
Our page-by-page website compliance audit — up to 25 pages checked, findings you can hand to any web team, delivered in 2–3 business days.
03 — The Compliance Path

Start free. Stay covered.

Free checks to see where you stand, flat-fee audits with exact locations and general compliant-wording examples, and monthly monitoring so new content doesn't become new exposure.

Step 1 · Free

See where you stand

The free scan checks up to 25 pages of your website and counts potential issues by severity. The exposure check maps which rules touch your channels — nine questions, two minutes.

Run the free scan →

Check your ad exposure →

Scope: Automated scanning covers English-language pages. Pages in other languages are routed to human review.

Step 2 · Flat Fee

Get the human audit

Page-by-page findings with exact locations and general compliant-wording examples — $350 for your website, or $750 for your full presence: website plus up to 8 channel profiles.

Site Audit — $350 →

Full Presence — $750 →

Step 3 · $250/mo

Stay compliant

Monitoring rescans your website monthly and human-reviews what changed across your channels — month-to-month, cancel anytime. Included in every Lawthentics marketing package.

See Compliance Monitoring →

04 — Bundles

One strategy. Every channel.

Social + SEO + Local Listings under one roof — at a bundled discount, with your website build discounted or waived on a 12-month agreement.

Save up to $3,300/mo

Versus buying each service separately — the same tiers, one bundled invoice.

Website waived

Grow-tier bundles and up include your website build — up to an $18,000 value — waived outright.

First-year savings up to ≈ $57,600

Monthly savings plus the discounted build, added up over year one.

05 — Process

How it works

Getting started is simple. We handle the heavy lifting so you can focus on practicing law.

Discovery Call

We learn about your firm, your goals, your market, and what makes you different. No pressure — just conversation.

Custom Strategy

A tailored plan covering content, platforms, keywords and timelines — specific to your practice areas and compliant by design.

Launch & Execute

We handle everything: website build, content creation, social posting, SEO optimization. You approve, we execute.

Report & Refine

Regular reports show exactly what's working. We refine the strategy on real data to maximize your return.

06 — Why Lawthentics

Built different, on purpose

We don't do generic marketing — and we don't do claims we can't back up. Every promise on this site is one we can substantiate.

Compliance-first, always

Attorney-advertising rules aren't an afterthought we bolt on — they're the frame every piece of content is built inside. Your reputation demands it.

Legal industry only

We work exclusively with law firms. We know what resonates with legal clients, what the bar allows, and what actually generates signed matters.

White-glove service

Dedicated strategists, real reporting meetings, priority support. We treat your firm like our only client — because trust is the whole product.

Lawthentics Limited

Ready to own your market — online and everywhere it counts?

From compliant social media to high-converting websites and SEO that ranks, we build and manage your entire digital presence — all under one roof.

Rates are base pricing; final pricing is subject to scope and number of locations.